![]() read online ratings and reviews from their customers.collect readily available marketing material and price lists.review their digital presence, for example, website, social media.talk to people who might have relevant information, for example, your sales teams and business partners.That's why it's essential to establish your brand positioning in a way that achieves sustainable competitive advantage.Īs part of your marketing strategy, you should maintain a profile of your key competitors. Customers are typically spoilt for choice. Your business most likely operates in a competitive market. ![]()
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